The SWOT analysis is a popular business tool for a reason: it’s simple, effective, and has been around for decades. But how did this tool come to be? Let’s take a look at the history of the SWOT analysis and how it evolved into the popular business tool it is today.The term “SWOT” was first used in the late 1960s by the American business consultant Albert Humphrey. Humphrey was working with the Stanford Research Institute to develop a systematic plan to help large corporations assess their busin...